I am inivisible
R/GA, with MA:UX
2020
London has been considered one of the loneliest cities. In collaboration with R/GA, the brief challenged to find a way to help people mitigate the effects of loneliness.
We have created a digital and physical campaign experience around London as a response to our extensive research. The experience encourages people to support each other by reflecting on their own stories of loneliness during the experience.
Invisible to visible
Loneliness makes people hide from others, make them feel invisible. It is such a strong emotion to go through alone. The aim is to intensify the feeling of togetherness from the loss of social bonds and disconnection from both sides: one supporting the dwellers with their suggestions and reflecting themselves as they provide support. Coloured balls direct people to relieve their loneliness with the given options, love, creativity, courage and write. People fill up the emptiness with warmth and colourful stories.
Social Media Approach
@iaminvisible
The pop-up location was hinted on Instagram stories and posts to indicate where people could participate. Also, it was a way to register each story we shared and the results we received on the day. As a result, more than a hundred people participated in two different locations in a few hours and the social media account engaged with more than 150 accounts. It enabled the connection between the physical and digital world, encouraging people to visit the campaign and spread the stories.
Let’s go through
more detailed process
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Research and Interviews
For more than two weeks, we have gathered extensive research, including the literature review and interviews with the potential target audiences, to scope the effect of loneliness. From these, I thought loneliness is a complex emotion that cannot be defined in a single definition. The results of loneliness are diverse since people are complicated too. Moreover, there are interrelated factors related to time, distance and even personalities. Loneliness can live inside someone forever, but it can also come and go frequently, making the one switch from lonely to non-lonely person continuously.
Prototyping and Testing
We made a lo-fi prototype to scope passersby's behaviours and experiences of sharing emotions with a question, "Anything you would like to share today?" The two-day interview result on the street showed that people preferred something quick and easy to participate in and immediately wanted to see the outcome. Also, solid motivations and connections are what it needs to participate in an experience. Easy and simple interactions.
Behind the scene
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