Re:act: Distraction
#StayFocused is a campaign that raises awareness of road safety issues and changing behaviours. The campaign targets a specific road user group, 18 to 25 years old and the distractions that most commonly results in death or trauma. The animations aim to send a message by showing a story of the youngsters living a busy contemporary life, that there will be consequences if they do not stay focused while crossing the road, using a humorous tone of voice.
